Finally, it's 2023: a new year, a new beginning. Another clean stake to right the wrongs of the past; by that, I mean binge-watching live streaming and, of course, YouTubing.
So, in the spirit of change, we decided to bring you an absolute humdinger of an article. In this article, we will search the soul of YouTube to answer a very fundamental question: “From where do people get so many adorable pets to film?” and “Is YouTube still worth it as a creator platform in 2023 ?”
So, if you are a cat lover or someone hell-bent on becoming a successful video influencer, this article is for you. So, wave your hair like you just don't care, grab that baseball bat and let’s do this.
Current Trends In Video Creations
YouTube has been around for the last 17 years and has successfully overcome all challenges regarding video sharing and content promotion. However, with the advent of platforms (like TikTok), the trend of video content creation shifted dramatically.
Short videos and short video platforms are incredibly popular and are a major cash cow for many successful people. It is, therefore, not surprising to learn that among the top 05 successful influencers, last year that made the Forbes list, three of them were tiktokers. This change in trend was a major challenge for older platforms like YouTube and Instagram.
Fortunately, YouTube has maintained its streak of sticking to current trends, has invested in the short video market, and is now poised to dominate this arena in the coming year.
What's In Store For YouTube In 2023?
With billions of dollars at its back, YouTube is looking to dominate the short video market and is set to roll out a few really cool features that would not only keep YouTube relevant but would ensure that YouTube manages to stay on top of the video-sharing game. Some of the key features in the pipeline to roll out this year include the following:
YouTube Shorts
YouTube quickly realised that people were more interested in watching short videos and developing shorts. As a content creator in 2023, it is easy to think that short video platforms like TikTok are the new big thing around the blog.
However, it would serve you well to keep an eye on YouTube. With the YouTube shorts currently available, the company has announced to invest even further in the short video creation market, having perfected their YouTube shorts platform by June this year.
This means that you can not only create short videos just like TikTok, but you have access to a larger number of viewers and an untapped goldmine for making money off YouTube in 2023. The company has announced the changes in the YouTube partners program, which is scheduled for rollout this year.
According to the information provided by YouTube, short video creators would now be able to take full advantage of the YouTube partners program and get paid handsomely for their content as opposed to the previous requirement of 1000 subscribers and the 4000 watch hours to qualify for monetization.
The platform now offers monetization for shorts and short content creators if they have 1000 subscribers and 1 million views in the past 90 days. So, as a creator, YouTube is a must if you want to make serious money in 2023.
Podcasts for the Win
YouTube has recently published a detailed guide for creating and promoting podcasts on YouTube. This is another excellent opportunity to make serious money and become successful as a podcast creator this year.
With dedicated podcast pages and a podcast player soon to roll out this year, YouTube is the place to be if you want to become a successful influencer. The podcast page has been offered to select YouTubers however the company will soon provide this feature for all users.